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The Outflow

Callum Cunningham

Writes The Outflow, a blog about what's new in AI for web and content.

Why The Outflow exists

Something changes in AI for websites and content every week: site builders, coding agents, image and video models, and the way AI search finds and describes a brand. Most coverage repeats the announcement. Very little says what it means for the person building the site or making the content.

The Outflow explains what changed, from the vendor's own docs and release notes, and what it means in practice. The tracker logs every release and price change with a link to the primary source, so the facts are checkable.

How it works

  • Every piece starts from the vendor's own docs, release notes and changelogs, and lists them at the end.
  • The tracker logs every release and price change, each with a link to its source.
  • Mistakes are corrected on the page, with a note.
  • Money never buys coverage. See sources, corrections and independence.

Who writes it

The Outflow is my blog. Everything else I do is at callumcunningham.com.